Don't Understand How It Works
The financial world can seem complex and intimidating with all its jargon and terminology.
Your Path to Financial Freedom Starts Here
We set aside dollars that we worked hard for, in the hopes that they will work harder than we did to earn them.
Money is just a tool to accomplish what you want when you want.
Investing allows your money to grow over time, helping you achieve your financial goals whether that's:
Instead of your money sitting idle in a low-interest savings account, investing puts it to work.
Your invested dollars earn returns through:
The financial world can seem complex and intimidating with all its jargon and terminology.
Short-term market volatility can make investing look like a gamble, but long-term data tells a different story.
Bad experiences from past market crashes or poor investment choices create lasting fear.
The sheer number of investment choices can be paralyzing—stocks, bonds, funds, ETFs, and more.
When you look at the market over short periods, all the ups and downs probably make it feel like a gamble. But this is a dangerous misconception that keeps people from building wealth.
Over long periods, the stock market has consistently trended upward. While there are ups and downs in the short term, the long-term trajectory has always been positive. This isn't gambling—it's participating in economic growth.
8-10%
Average annual return of the S&P 500 since 1928
This includes the Great Depression, multiple recessions, wars, and numerous crises. Through it all, long-term investors have prospered.
88%
Likelihood of positive returns when invested for at least 5 years
Time in the market dramatically reduces your risk. The longer you stay invested, the higher your probability of gains.
Keeping $50,000 in savings
After 20 years with inflation
Real purchasing power barely increased
Investing $50,000 in the market
After 20 years at 7% annual return
Real wealth building and growth
Not investing means you're losing money to inflation. While your account balance might stay the same, the purchasing power of that money decreases every year. Inflation typically runs 2-3% annually, which means money in a basic savings account is actually losing value in real terms.
Even during the worst periods in market history, consistency and patience paid off.
The market crashed spectacularly. Many thought it would never recover.
Investors who kept dollar-cost averaging during the depression and beyond built substantial wealth.
Those who stayed invested through the worst economic period in modern history saw their investments recover and grow substantially.
Consistency matters more than perfect timing. By investing regular amounts regardless of market conditions, you buy more shares when prices are low and fewer when prices are high. This strategy removes emotion from investing and takes advantage of market volatility.
The best time to invest was yesterday. The second best time is today.
Before investing, ask yourself:
You don't need to be an expert:
Investing isn't about getting rich quick—it's about building wealth steadily over time.
History has shown us that despite crashes, recessions, and crises, the market has always recovered and reached new highs. The investors who succeed are those who start early, stay consistent, and maintain a long-term perspective.
The journey of a thousand miles begins with a single step. Start your investing journey today.